List Relationship Marketing – Develop a Bond With Your List by Telling them About Current News

People get tons of information in today’s world, make yours stand out from the vast sea of blog posts, articles, emails, and other communications your prospects will be exposed to on a regular basis. An incredible way is to relate a current event to your niche.

There are many ways to do this, but you will want to choose events that are timely, that you can use to make a point regarding your topic, and that hold the interest of the person you are trying to connect with. This can all be done without compromising the integrity of your business.

You can find timely current events simply by keeping your eyes and ears open to what’s happening around you. Whether you receive your information from the network news, magazines, newspapers, or any other source, there is always something happening that can turn into a media connection for your niche.

For example, during the last Olympic Games I wrote about the leadership skills and the similarities of being an athlete to those of an entrepreneur. It made for interesting reading and many of my readers commented on my post. This was a way to connect with people I had never heard from before.

Make a related point about the current event you are writing about. Sometimes it will be a stretch, but try to relate it to the niche you are talking about. Think about awards that are given for the arts and for science, a discovery that makes people think differently about the world around them, or a small moment of fame by someone not usually in the news.

Once I wrote about a man who had jumped onto the subway tracks to save another man from being run over by the oncoming train. This small act of heroism saved a life and changed two lives forever. I related that to the events surrounding one of my mentors in his life and business. All of this makes us more real and human in the eyes of our prospects.

Even though our businesses are interesting and exciting to us, or should be, this may not be the case with someone on your list. By relating a current event and sharing a more personal story along with it, we are able to draw that person in to our world, even if it is only for a short time.

The stories always made a difference. When I came to start my online business I realized this. Imagine getting just one person to want to change their life, based on a story you shared that was based on a current event.


Online Marketing Strategy for Newbies – 4 Steps to Success

One of the most difficult parts of starting any business is knowing where to begin.  With all of the different ways you can find to start just taking your first step can be daunting.  In the case of building an internet business through online marketing you can get caught in a trap of failure right from the beginning because it’s so hard to figure out how to do it the right way from the start.

To break down the process lets take a step back and look at the problem as a whole and then narrow down from there.  In my opinion the best place to get your feet wet is with affiliate marketing.  You can sell someone else’s product so you don’t have to create one yourself right away and the commissions are usually more or equal to the profit made by the creator.

A great way to begin affiliate marketing is by setting up little streams of traffic pulling strategies to direct people to the squeeze page of the product. By setting up these little systems in multiple places you can start making money from home on autopilot. It can be broken down into only a few simple steps:

1.  First you must generate consistent free traffic that is targeted to a certain demographic range.  This can be done through article marketing or creating compelling video content and submitting it to websites like  The articles can be submitted to hundreds of article directories and all of these sources create backlinks that will increase your search engine rankings.

2.  Once you start getting interest in your articles and videos, you then direct that traffic to your affiliate programs.  Try to find products that have a high conversion ratio – that is the percentage of people who make a purchase out of the entire number of visitors.

3.  As you go through this process you want to use the system to build your own list of interested prospects.  Even if they don’t buy directly from the affiliate product squeeze page you should try to gather email addresses from these visitors.  If you can get an email address from them you may be able to send them information about another product that they would be interested in.

4.  This is how your new marketing system will work to generate income for you for years to come.  The best part is that you can automate this process, once you have it set up it can become a passive income source.

The key to making successful online income streams from home is by doing something that works and implementing it over and over again in a way that is automated. In this way of marketing the traffic methods are even free.  If you want to start looking for a program to follow you need to be careful, there are a lot of outdated and poorly created online marketing systems.

This article provides a rough outline of a solid marketing strategy, but you need more specific details on how to implement it.  The most exiting part of working a system like this is you mostly just have to invest your time and you can generate real results from that time for years to come. That’s the best way to make money online. Creating simple but super powerful systems that once they are set up they are ready to run forever.

Benefits of Home Business

Running an online home business has many benefits. If you are considering researching home business ideas, here are a few of the positive things about starting a home business online.

– An online home business is very easy to start. Previously if you were to start a home business it would involve a lot of planning and work to get your business successfully off the ground.

Nowadays, with the internet that is no longer the case, as anyone with an internet connection can start an online home business.

Affiliate marketing is a good example of how easy it is to start an online business. You can join an affiliate program and be promoting your product online literally in a few minutes.

– The start-up costs are very low. It is not going to cost you much money at all, although costs will vary depending on the type of home business you start.

Affiliate programs are free to join and many residual income opportunities will cost you less than $100 to get started. If you choose to do other things like article writing or blog posting these will not cost you any money at all.

– You can outsource what you can’t do yourself. If you are new to working online you will not yet have mastered the internet marketing skills required to promote a business. But you don’t have to worry about that as it is easy to find people to do things for you at a reasonable price.

Fiverr is a great website where you can hire people for five dollars per project and Easy Outsource and Odesk are other websites where you can hire employees.

– You have the opportunity to earn unlimited income. Your goal no doubt is to make as much money as you can.

You know exactly what your monthly salary is when you have a job and this makes it easier to budget and plan your life, however, it does not make is easy to achieve your dreams.

With an online home business you can make as much money as you want. Once you are making money with your first website you can then increase your income by starting another one and so on. There is no limit to what you can do online.

Consider working with people to make money through joint ventures as well as earning off the efforts of others with network marketing opportunities.

– You don’t need high skill levels. To start and run a successful online home business does not mean that you need to have a college education

Whilst you will need to master some internet marketing skills to drive traffic to your site, anyone can learn these if they are prepared to spend the time working at it.

The above a just some of the many benefits of having an online home business. It is very easy and cheap to start an online business from home and with work can be very profitable.

Home Business Heroes!

Hi there,

I want to share with you my new campaign for working at home. If you work from home or have a home business, WE WANT YOU! To take a photo of yourself working away! Whether you work from your home office, your living room, your bedroom or garden, we want your lovely faces to spruce up our Pinterest page! Check out our progress so far at

In return, we’ll pop a little bio that you submit to us with your photo so people can look you up 🙂

Thanks and get snapping!


Don’t Get Scammed with Online Businesses!

The Internet offers you many opportunities to start a business and make some extra money. If you set things up properly, you can not only have a side business which will put a little bit of extra cash in your pocket, you can have a full-time business that will quickly surpass the amount of money that you’re making at your job. Of course, it does require that you approach it in the proper way and that you treat it like a business, from start to finish. That being said, here is how to start a small business online to make some extra money and to get your feet wet in the online marketplace.

Although you certainly do have many different options available to you as to how to reach your customers, one of the easiest things that you can do is to use an online marketplace that is already established. One of the more popular of such marketplaces is eBay. It is possible for you to make money by using this auction website if you set things up properly. As a matter of fact, there are many people who earn their full-time living on eBay and they continue to grow their business in some rather unique ways.

That isn’t to say, however, that the only thing that is necessary to start an eBay business is to find things in your garage that are no longer wanted. Yes, it is possible for you to sell those items to get a little bit of cash flow going but eventually, you’re going to run out of things to sell. What do you do when you reach that position and find that you can continue to sell but you’re out of products? That is where you turn to wholesalers, drop shippers and others that can warehouse the products for you and ship them once you make the sale.

As a matter of fact, people are using the drop shipping technique to sell on eBay and other online websites each and every day. It is something that can help you be successful very quickly and once you get started, you would be surprised with how far you are able to take it. You do need to have a business license to get connected with the legitimate drop shipping companies and you will need to establish a relationship with them so that it is mutually beneficial.

As your business continues to grow online, you will find that there are many things that can be done which will assist you in being successful. One of the most important things for you to consider, however, is that you must treat your customers like gold. This is not only true on auction websites where they are able to give immediate feedback but it is true, regardless of where you are selling. If you treat your customers properly, they will recommend you and you will get a reputation that will help to drive your business well into the future.

Twitter: A Labour of Love

With Twitter flying high and becoming the preferred choice for social networking alongside marketing and advertising, can anybody use this to gain additional income?
To build a business on Twitter is not the easiest thing in the world to do but there are many courses that can provide handy hints and pointers that will help you to no end in the long-run. Courses that provide these invaluable tools are the secret to kick-starting your dream into a viable business. To create your business and turning your dreams into a reality, I would strongly recommend an online course, ranging from videos and tutorials to live webinars and even workshops.
The perks and advantages of Twitter as a platform for new businesses are astounding. Once, you had to invest a lot of time and money in placing advertisements in printed media, rely upon word of mouth and spend copious amounts of time agonising over the reception of your organisation. Twitter has truly reduced all of these factors. Creating your place in the world of business using Twitter is one of the largest and if not most priceless advantage to your organisation. With numerous ways to build a base on Twitter your reach can be potentially international, using the various tools and applications available to entrepreneurs. Communication with your audience and clients is key and helps to promote your business ant Twitter is rapidly becoming the online version of ‘word of mouth’. There are many applications that can assist effective and quick communication that can really highlight your business in an extremely positive way.
Twitter is a great way to start turning your business dreams into a reality. And keep in mind, there are various social media platforms that can emphasise and complement your Twitter page. All you need is a dream, a little faith and commitment to have faith in your dream.

Improving Online Efficiency with Viral Marketing

Viral marketing is a promotional strategy that has been in use for quite some time and has transitioned over onto the internet quite successfully. The strength behind this particular advertising technique is in its ability to help businesses spread their marketing message a whole lot faster and with less effort. In this way it helps to not only boost your exposure but also your ability to work much more efficiently as well!

Here are 3 significant ways in which any online business can expect to benefit by using this particular promotional strategy.

Time Efficient

Typically this advertising technique involves little more than sharing your marketing message with a relatively smaller crowd who then spread the word. Working online offers the advantage in many cases of automating your efforts even further resulting in greater savings of time! As any entrepreneur will tell you time is money and therefore a precious commodity that should be used wisely!

Cost Efficient

In most cases advertising in a viral manner online involves distributing free reports or leaving business links at social site, forums, bookmarking sites or even blogging. In every case there is little or no out of pocket expenses making this advertising technique very cost efficient!

Energy Efficient

By leveraging the efforts of others you are able to channel the energy you have saved into other areas of your business. As an entrepreneur this is extremely important since most functions and/or business tasks are left up to you to complete. Avoiding fatigue in this way helps you maintain a mental alertness that can be use in more constructive and creative ways. Your mistakes will be minimized and your ability to produce more and stay motivated will benefit as well!

Remember when fatigue does set in your ambition will naturally decrease and as mentioned above and you will be more prone to making mistakes. What happens here is that not only do your miscues create business inefficiencies but they also require more time and effort later on to fix!

The biggest advantage viral marketing offers a business or person is its ability to leverage the efforts of others to spread your marketing message. When this advertising technique is put to use online the benefits it offers magnify due to the automation and global audience the internet can supply! The single biggest advantage this promotional strategy offers is the increase efficiencies a business can experience as reviewed above. It therefore stands to reason that if you can increase efficiency you will also boost productivity thereby leading to greater sales and profits. With that said there seems to be little reason as to why you would not want to include this very effective promotional strategy into your online marketing mix!