Do-It-Yourself SEO Techniques

Automated Agency

An insurance company mostly relies on its official website to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that an insurance company’s website will be listed on top of the list of results when a user types in a keyword related to insurance by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way; that is why search engine optimization or SEO tactics are employed.

Some insurance companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly website. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a…

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How To Encourage Positivity Online! #trends2012

Online PR UK

There are too many people using social media to air anger and frustration…

Let’s face it. It can be highly damaging.  When someone attacks you online, that is. Whether it be slander, petty and unjustified comments, bad reviews and so on…People are still prone to doing stupid things online, without thought and all it does is feed their own egos and leave a negative trail for BOTH parties.

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How to Increase Your Search Rank Using Social Media

Originally posted on clickZ http://bit.ly/NEHFp4

The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

Prior to Facebook’s takeover of the online universe (800 million active users today), online visibility in natural search was a sum of several measurable components: SEO site compliance on site structure and meta tags/content, directory link submissions and qualified and relevant site/blog linking.

In 2010 the game officially changed, with Google’s support of social media — author reputation, bookmarking, commenting, as well as a number of other social factors (Likes, tweets, retweets, shares, etc.) — as a major factor in how it ranks websites and blogs in its algorithm. Real-time search in Google meant that search was only as valuable as the latest blog post, social share and comment.

Today, the line is blurring. And this causes some confusion for web marketers. Should they focus on optimizing and driving traffic to their social pages? To their website? Where does their online brand live? How do they communicate their brand value proposition, whether their personal or corporate brand?

The good news is that technology has advanced so that web marketers can manage their content and sites through the use of simple and effective blogging tools. Further, those blog tool properties, such as WordPress, support integration of social plug-ins and necessary content for social sharing including video, effective product/service literature and tagged imagery. And so, marketers can use social and manage their web presence to support online brand consistency.

So, how can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business?

1. Define Your Brand

First, you must create and understand a parallel social media optimization/search engine optimization strategy. All creators of content on your team (copy, social commenting, videos and imagery) need to be on one brand team. The approach must be holistic. A unified brand message must drive visibility across all content and all channels.

2. Find Your Keyword

To define a common strategy for execution across standard SEO practices as well as across social media content development and sharing, marketers must rethink keyword development. The questions become less about search visibility versus obvious competition and more introspective in terms of what the corporate and executive brand mean.

Ask your team questions such as: What is our brand value proposition? What do we want our audience to say about us? How will we incent out audience? How will we be leaders? Why will people follow us? Answering these questions will help you to zone in on your top branded, broad-based and narrow-based keywords.

3. Create a Plan of Action

Once these target keyword phrases have been developed, you will need an actionable task plan to follow and with which to measure effectiveness of your new blended social/SEO strategy. The strategy must contain: content types and frequency, such as a weekly webinar production and planned outreach per social channel and media (social) buys/ads with effective messaging and resulting goals.

Determining success in social affects search visibility such that the quality of the author, relevancy of the topical content, number of followers, number of comments/retweets and number of shares of blog posts must be considered and followed for search visibility to pull from success in these metrics.

4. Don’t Forget SEO Basics

When determining how you will rank in natural search for branded and business-driving keywords, first do the ABCs of SEO work in terms of on-site optimization wherever your online marketing plan calls for conversion.

Once that has been completed, rein in your social and search teams to determine your custom strategy and measurable plan. Remember that, just like traditional SEO practices, social media optimization work must be consistent, authentic, managed daily and measured for success.

  |  August 22, 2012

Social “ME”dia: Make Social Media Marketing More Effective by Making it Personal

My Web Writers - Website Content & Editing Ideas

By My Web Writers

Social media is designed to be personal. Whether you’re considering Facebook, Twitter, Pinterest or any of the others, all of these platforms provide a way for people to connect and communicate with each other. With the help of social media, the infinite online universe now feels a bit more like a cozy little neighborhood of friends. It’s so important to remember this feeling when creating and implementing your own social media marketing strategy for your brand or business. You should remember to keep your messages personal and to add that human element. To help you do that, here are just a few ways in which you can emphasize the “ME” in Social MEdia:

Utilize personal photos – Stock images do nothing for creating a personal and inviting feeling for your networks. Instead share photos of you, your staff, your friends and shots from inside your…

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Goddess In Training…

MerrieWay

Since I was a young girl…I sensed her presence. She tapped me on the shoulder and when I turned around to see who it was, no one was apparently there. No matter, she would beckon to me, a sweet summer wind caressing my face. Or she’d creep up in a drizzling rain, shower and cleanse my soul…dripping an awakening in my fragile heart.

As tree  branches entwined  in a storm I could hear her giggles, inviting me to gaze at at a rainbow appearing through the clouds.  She played in the Sun – flowers bloomed, snow-capped mountains glistened, offering nectar’s bounty.

As fireflies soared through the darkened night her light beams danced through me, and her Knowing led me to hidden crevices, tunnels, and caves filled with secrets and wonder. As the fragrance of Love, she taught me to cherish all sentient creatures, to tune into my heart…to dwell in…

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