Companies are more and more trying to introduce internal social media to seize the creative potential and the far reaching expertise of its individual employees and also engage them for changes in the company, allowing their employees to share their minds and let the company grow with them. However, these attempts often end due to employees’ neglect and lack of participation. By following some simple rules for the implementation and management of social media, companies can avoid that their attempts to introduce social media tools will end as “intranet deserts”.
- Listen. Social Media starts with listening: Find out what people are talking about and whether there is the need for social media at all. Choose the nature of the tool according to the specific change process and the resulting communications need of the employees, e.g. discussion or knowledge exchange tools.
- Commit. It’s hard to encourage employees to…
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